The story of Oscar Magnuson

Oscar Magnuson founded his self-titled eyewear brand in 2006 together with his old friend and art director Patrik Segerström, who is still his business partner today. Together, they have made OSCAR MAGNUSON Sweden's leading eyewear brand and an internationally well-established brand that is sold at carefully selected opticians and stores. With a clear niche, they are the obvious Scandinavian high-end choice for the modern person. Their frames represent something clean and modern and are appreciated by their customers for their simplicity and high quality.

Oscar Magnuson grew up in a home full of culture, modern art, color and design. Of course, it inspired him to choose a creative path in life. Oscar later moved to Italy to follow his interest in art and design. He stayed there for five years and came home with both a pasta machine, a Bachelor Degree in Industrial Design and a new-born interest in eyewear design.

After Oscar's year of study in Italy, the choice of production country was natural. The Italian quality guarantee is known worldwide for its craftsmanship, technical knowledge and experience. Even the Italian acetate is material-wise of the highest imaginable quality, which is also the only acetate that is completely oil-free and biodegradable. Oscar speaks fluent Italian after his time in the country often travels down and has established close contact with both factories and suppliers. "The Italians are passionate people and have a fantastic sense of quality and design. When you show that you really care about their work, you get an incredible amount in return," says Oscar.

OSCAR MAGNUSON's frames are characterized by Oscar and Patrik's passion for art, music and design with the Scandinavian values; simplicity, equality and sustainability. The signature style is relaxed, balanced, sophisticated, monochrome and classic with a modern look.