MASTER OF JAPANESE JUXTA POSITION
For over 20 years, Japanese designer Toshiaki Yamagishi has captured the world's attention with his outstanding eyewear brand YELLOWS PLUS, crafted by artisans in the world-leading eyewear area of Fukui, Japan. Yamagishi is the master of juxtaposition combining classic form and modern style.
THE STORY OF YELLOWS PLUS
YELLOWS PLUS stands for the traditional form of beauty. YELLOWS PLUS is designed and manufactured in Japan.
The Fukui area is the center of handmade eyeglass frames in traditional Japan. The area is known worldwide for its tradition of artisans where knowledge has been passed down from generation to generation. Toshiaki Yamagishi was born in Fukui, Japan in 1969. While working as a salesman for his family's optical company, he was approached by one of the popular Japanese clothing stores to design their own frames. A couple of years later, aged 32, the knowledge had grown so much that Toshiaki launched his own brand YELLOWS PLUS...
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