A NEW CATEGORY OF LUXURY – DITA EPILUXURY
by Mathias Stering on Nov 19, 2024
In a world filled with luxury brands, how do you truly stand out? The answer: DITA Epiluxury. While many brands boast about their grandeur, DITA has carved out a space that transcends traditional luxury. Bågar & Glas invites you to explore Epiluxury, a concept that redefines the experience of genuine luxury. Exclusively available in Sweden at Bågar & Glas, Norrlandsgatan 7, Stockholm.
"Epiluxury is not just a brand; it's an ideal."
For over two decades, DITA has pushed the boundaries of premium eyewear. But this time, they've set the bar higher, challenging the very essence of luxury. In an era when many traditional brands have traded innovation for imitation, DITA dares to ask: What does luxury mean today?
Is it tradition? Price? Craftsmanship? Or is luxury something more profound? Something untethered from price tags or logos, driven instead by passion, innovation, and the experiences it offers.
The Birth of Epiluxury – A New Category Above All Else
Luxury, as we once knew it, is evolving. The great houses of the past have sold their souls to commercialism. Their products, once symbols of artistry and innovation, now feel devoid of integrity. But DITA refuses to follow the crowd. Instead, they've created Epiluxury—a world beyond luxury, where craftsmanship meets purpose and innovation reigns supreme.
But how do we define Epiluxury? DITA identified five fundamental principles that set the standard for this new echelon of luxury. These aren’t just words—they are the pillars of every frame in the Epiluxury collection
The Five Principles of Epiluxury
1. Functional Performance
True luxury isn’t about excess—it’s about purity of purpose. Every DITA Epiluxury frame is designed to perform, stripped of anything that doesn’t serve its purpose. The result? Eyewear that not only looks incredible but delivers unmatched precision.
Consider the interchangeable temple designs available in three distinct styles: precious materials, premium titanium, and performance-based temples for adventurers. Whether you’re sailing or hiking, your eyewear is always up for the challenge.
2. Engineering Technology
Engineering isn’t just about precision—it’s about the feeling you get when you hold something extraordinary. With DITA Epiluxury, every detail is honed with obsessive attention to both function and form, ensuring that technology not only supports the design but elevates it.
3. Artisan Craftsmanship
Craftsmanship at this level isn’t just about creating—it’s about creating the exceptional. Every frame begins as an idea, a pursuit of excellence, where the artisan’s boundless imagination brings raw materials to life. The result? A product that is both a testament to innovation and a work of art.
4. Timeless Design
True luxury never fades. DITA Epiluxury frames are designed not to follow trends but to outlive them. Every piece tells a story through its form, materials, and details, offering depth and character that transcend the superficial. This is timelessness embodied.
5. Personal Exclusivity
Luxury isn’t about mass appeal—it’s about personal expression. The ultimate measure of Epiluxury is the unique experience it offers each owner. Every frame is crafted with singular focus and intention, making it feel tailor-made just for you.
The Packaging – An Experience in Itself
Even the packaging reflects DITA’s commitment to the highest level of luxury. Each Epiluxury frame rests in a multi-layered ebony-colored wooden box. Inside, you’ll find a genuine leather case, interchangeable temples, and a book detailing the craftsmanship behind the eyewear. It’s a journey of discovery, layer by layer, revealing a product that is not just eyewear—it’s art.
Do You Want Luxury, or Do You Want Epiluxury?
n a world where premium eyewear already delivers the best in design and craftsmanship, DITA Epiluxury rises above by creating an entirely new category. With an uncompromising blend of functional performance, groundbreaking engineering, and timeless design, Epiluxury doesn’t just offer luxury—it provides a personal experience in a class of its own. Every detail, from the interchangeable temples to the artistic craftsmanship, is designed to deliver a unique and bespoke sensation. You can feel it the moment you hold the product.
So, as you consider your next pair of glasses, ask yourself: Do you want luxury, or do you want Epiluxury?
DITA Epiluxury is exclusively available at Bågar & Glas in Sweden, launching in December 2024 at our store on Norrlandsgatan 7, and here on our website. Welcome!
