Ten years of timeless design - Jacques Marie Mage celebrates its anniversary with the DECADE collection
by Mathias Stering on Feb 18, 2025
It's been ten years since Jacques Marie Mage changed the game in luxury optics. To celebrate this first decade, DECADE is launched - a spectacular tribute to the brand's most iconic frames. But this is not just a reissue of old classics; it is a refinement, an enhancement and a deep dive into the absolute top layers of the craft. Welcome to a world where every detail has a story - and where the future is written with equal parts passion and perfection.
Time flies when you are creating masterpieces. For Jacques Marie Mage, the last ten years have seen an explosion of development, with the brand taking its rightful place at the very top of luxury eyewear. Founder and Chief Designer Jérôme Mage describes the process as a constant movement - a rhythm of creativity and craftsmanship that never stops.
To mark the brand's tenth anniversary, JMM is releasing an anniversary collection: DECADE. The collection is made up of JMM's most iconic designs, carefully selected from the brand's archives and reworked with the experience built up over the years. "We didn't just want to recreate our most treasured frames - we wanted to make them better," says Mage. This is a collection where the best gets even better, where the details are turned up to the max and where both materials and production reach new heights.
A tribute to iconic frames
Like a musician reinventing his setlist on stage, Mage has taken the brand's classics and honed them to perfection. The design has been enhanced, the construction refined, and each model updated with bold material choices and advanced technology. For example, the acetate in some models has been increased from 10 mm to 12 mm - a detail that may seem small but has posed major production challenges.
ENZO This model, originally launched in spring 2019, pays homage to classic racing aesthetics. With its sharp lines and robust construction, ENZO embodies both speed and elegance. In the DECADE collection, ENZO has been updated with thicker acetate and refined metal details, giving the frame a modern touch while retaining its timeless charm.
DEALAN Inspired by the world of music and originally released in spring 2015, DEALAN is a frame that exudes confidence and character. Its distinctive shape and bold lines make it an obvious choice for those who want to stand out. In the DECADE version, DEALAN has been given new color combinations and improved comfort, while retaining its iconic silhouette.
ZEPHIRIN For those who appreciate intellectual sharpness and subtle elegance, ZEPHIRIN is an obvious choice. This model, first introduced in spring 2015, is characterized by its round shape and minimalist design. In the DECADE collection, ZEPHIRIN has been equipped with new materials and details that enhance its sophisticated look.
WALKER Originally launched in spring 2021, WALKER is a modern classic with its rectangular glass and soft edges. This model has quickly become a favorite among those seeking a balance between tradition and innovation. In the DECADE version, WALKER has been updated with specially designed details and new color choices, making it even more attractive to the style-conscious.
A design philosophy beyond the ordinary
Jérôme Mage sees his glasses more as works of art than fashion accessories. His creative process is as methodical as it is passionate, and his collaboration with Japanese craftsmen is one of the cornerstones of JMM's success. He visits the factories in Fukui every three months - a rare occurrence in the industry - and constantly sets new standards for production. "I challenge them, but first of all I challenge myself," he says.
The brand's philosophy is characterized by an uncompromising approach to quality and authenticity. It's not about creating trends, but about creating heritage. A Jacques Marie Mage bow is not just something you wear - it's something you collect, something you admire and something that becomes part of your identity.
Discover DECADE at Bågar & Glas
DECADE is not just a tribute to the past - it's a look into the future for Jacques Marie Mage. The collection shows that craftsmanship, history and innovation can be brought together in a way that few other brands can.
Now is your chance to experience these masterpieces up close. The DECADE collection is now available in our stores and on our webshop. Come and be inspired by a world where glasses are not just for seeing better - they are timeless works of art.
